Bad Bunny vowed an energetic celebration before his Super Bowl halftime show performance, and he certainly lived up to the promise. The Puerto Rican music sensation, aged 31, showcased his talent on a grand stage resembling his homeland, delivering a dynamic performance that included 13 tracks in a concise timeframe. The halftime show, organized by Jay-Z’s Roc Nation and Apple Music, featured Bad Bunny opening the show with a rendition of “Tití Me Preguntó” while strutting through a set adorned with symbols of Puerto Rican life and culture, clad in an all-white suit.
This remarkable performance marked a significant achievement for Bad Bunny following the success of his latest album, “DeBÍ TiRAR MáS FOToS,” which propelled him to become the most streamed artist globally in 2025, according to Spotify. The artist’s recent triumphs at the Grammys, where he made history with the first all-Spanish language record to win album of the year, further solidified his status in the music industry.
Additionally, Bad Bunny’s inclusion of various Puerto Rican references throughout the show, such as dancers in pava hats and scenes depicting daily life in Puerto Rico, added a personal touch to the performance. Notably, the singer’s decision to perform solely in Spanish during the halftime show marked a significant milestone, making him the first artist to do so on such a prominent platform.
Despite the anticipation surrounding the political undertones of the performance, Bad Bunny’s show did not explicitly convey any political messages. However, his choice of songs, including “El Apagón,” which addresses socioeconomic issues in Puerto Rico, hinted at deeper societal themes. The appearance of fellow Puerto Rican artist Ricky Martin during the show further emphasized the cultural significance of Bad Bunny’s performance.
While some conservatives had expressed criticism leading up to the event, Bad Bunny’s show ultimately highlighted themes of love and Latino pride, steering clear of overtly political statements. The artist’s powerful message of unity and love was encapsulated by a display of flags from various Latin American countries, symbolizing solidarity and inclusivity. In a poignant moment, Bad Bunny reiterated the message of love prevailing over hate, leaving a lasting impact on viewers.
The alternative halftime show, featuring Kid Rock and other artists with America-centric themes, served as a contrasting backdrop to Bad Bunny’s performance. Despite initial skepticism from some quarters, Bad Bunny’s show ultimately captivated audiences with its vibrant celebration of music and culture, showcasing the artist’s talent and passion on a global stage.
