The Canadian privacy commissioner has determined that the production of sexual deepfakes by Grok AI chatbot, owned by Elon Musk, violated privacy laws in Canada. The commissioner highlighted that Grok’s AI image generation tool was introduced without sufficient safeguards and failed to adequately assess the privacy risks involved. Following an investigation initiated in January, it was revealed that Grok was extensively utilized to create numerous sexualized deepfakes shared on the X social media platform.
The inquiry focused on assessing the compliance of the companies with privacy regulations and whether they obtained proper consent for collecting, using, and distributing personal data to create explicit deepfake content. The proliferation of these images incited international concern, prompting the U.K., the European Union, and California to launch their own investigations in response to the situation.
