Alberta NDP leader Naheed Nenshi, who has been in office for about a year and a half, is being reintroduced to the public by his party ahead of the upcoming election. The newly released video showcases Nenshi’s background, including his working-class roots and time as Calgary mayor, while promising a better future for Albertans compared to the current premier.
The NDP enlisted the services of a U.S. political ad agency, known for its successful campaigns in American progressive politics, to help with this midterm relaunch. The move to work with Fight Agency was based on their track record of effectively communicating progressive messages to working-class voters, similar to the demographics in conservative Alberta.
The campaign video focuses on Nenshi’s personal story, addressing issues of affordability, and making pledges to improve the healthcare and education systems, although specifics on the plan are scarce. This strategic move to partner with a prominent U.S. agency and bring in individuals with federal Liberal backgrounds reflects Nenshi’s unconventional approach to challenging the UCP government in the upcoming election.
With the NDP gaining momentum in popular support, recent polls show a narrowing gap between Nenshi and the current premier. The party is gearing up for the election by expanding its candidate slate and focusing on key ridings in Edmonton and Calgary. The rebranding efforts, including the new campaign video, aim to resonate with Albertans and boost Nenshi’s appeal as a leader who understands and addresses their concerns.
