Rugby Canada has announced that its fundraising campaign, “Mission: Win Rugby World Cup 2025,” has surpassed its target by raising slightly over $1 million. The additional funds, combined with the $2.6 million provided by the governing body, filled the gap in the preparation plan for Canada’s head coach Kevin Rouet. Despite finishing as runners-up, the Canadian women’s team reached the final on September 27, where they were defeated 33-13 by top-ranked England at Twickenham’s Allianz Stadium.
The fundraising initiative, aimed at generating $1 million, generated a total of $1.06 million through proceeds and pledges, with support from over 1,500 donors, including community rugby clubs, the Canadian Rugby Foundation’s Monty Heald Fund, and generous contributions from individuals.
Coach Rouet expressed gratitude for the support, stating, “We set out to not only participate in the Rugby World Cup but to win it, and this campaign provided us with the necessary resources.” The funds facilitated the organization of two additional pre-tournament training camps – the first in Chula Vista, Calif., before the Pacific Four Series in May, and the second in Perth, Ont., ahead of two test matches in South Africa in July.
In addition to covering travel and accommodation costs outside of the World Cup, the funds supported “nutrition resources” and provided extra medical staff and strength and conditioning resources during the tournament.
Rugby Canada’s CEO, Nathan Bombrys, emphasized the significance of the campaign, stating, “This campaign has been about belief – in our team, their journey, and what they represent for Canada. Exceeding our $1-million goal with nationwide support is both remarkable and humbling.”
Despite the successful fundraising, Coach Rouet acknowledged ongoing budget challenges for the Canadian team, noting the need to make the best use of available resources. Looking ahead, he anticipates tighter budgets in the coming years post-2025 due to upcoming major sporting events, including the Men’s World Cup in 2027 and the Olympics in 2028.
The coach remains optimistic about the team’s future prospects and believes that the recent success will pave the way for new opportunities, despite the financial constraints faced by the federation. He emphasized the continual improvement within the organization and expressed gratitude for the support received.
