Dubai’s pistachio-filled chocolate bars have taken the internet by storm in 2025, overshadowing other pop culture trends. These creamy green treats are flying off shelves worldwide, sparking a viral craze on platforms like TikTok. The surge in popularity has even caused a global pistachio shortage and led to a Canadian recall due to salmonella concerns.
The trend, which has been dubbed “the flavour of 2025,” has inspired numerous copycats and variations across different brands and shops. Canadian chocolatiers like Purdy’s Chocolatier, Rocky Mountain Chocolate, and Peace By Chocolate have all jumped on the bandwagon with their own pistachio-filled creations.
Even major players in the chocolate industry, such as Lindt, have followed suit, offering their take on the Dubai-style chocolate bars. These sought-after treats can be found at popular retailers like Costco, Staples Canada, and Walmart, with some original bars fetching high prices on eBay.
Not stopping at chocolate bars, the trend has extended to other treats like donuts, with small shops across Canada offering their own interpretations. The phenomenon has generated millions of TikTok views and Pinterest trends, keeping the interest alive in the unique dessert.
The origin of this viral sensation can be traced back to Dubai, where the original “Can’t Get Knafeh Of It” chocolate bar was introduced by Fix Dessert Chocolatier. Combining a milk chocolate shell with a pistachio and tahini filling, this creation has captivated the taste buds of consumers worldwide, leading to its rapid popularity.
The surge in demand for pistachios has coincided with the rise of the Dubai chocolate trend, with the nut being declared the flavor of the year. This spike in interest has not only caused a shortage but also impacted pistachio production globally. The pistachio boom has been attributed to the social media frenzy surrounding the Dubai chocolate bars, showcasing the power of online trends in shaping consumer behavior.
