Stellantis has announced plans to update its lineup of 12 North American vehicles and introduce 11 new models as part of a $96 billion global business strategy unveiled at an investor summit in Auburn Hills, Michigan. The company aims to invest 60% of its global funds into North American brands and products, citing significant growth potential and brand strength in the region.
The global fleet will undergo a major overhaul, with 60 new car models ranging from traditional combustion engines to fully electric vehicles. Stellantis also plans to enhance technology, form partnerships with other automakers, and optimize manufacturing capabilities, with 50 models receiving substantial upgrades.
In North America, the focus is on expanding hybrid offerings, introducing new pickup trucks, a compact van, and seven affordable vehicles. Stellantis CEO Antonio Filosa emphasized the growth opportunities presented by the Jeep, Ram, Dodge, and Chrysler brands, targeting a 25% revenue increase by 2030 and aiming for an adjusted operating income margin of 8-10%.
The company aims to expand its North American market coverage from 60% to 90% while enhancing cost competitiveness. Stellantis plans to achieve $4.8 billion in savings within its North American portfolio by 2028. Tim Kuniskis, responsible for overseeing the North American brands, expressed confidence in the growth potential of Jeep, Ram, Dodge, and Chrysler, highlighting plans to introduce new crossovers and refresh existing models.
Stellantis will concentrate 70% of its brand and product investments on key brands such as Jeep, Ram, Peugeot, Fiat, and the commercial vehicle unit Pro One. The automaker intends to leverage its excess factory capacity for contract manufacturing, catering to Chinese automakers in Europe and other partners like Tata Motors unit JLR in the United States.
Under the leadership of CEO Filosa, Stellantis is prioritizing profitable brands and outsourcing technology development to firms like self-driving startup Wayve. The company has allocated significant funds for global platforms, powertrains, and emerging technologies, with a target of 6 billion euros in annual cost reductions by 2028 compared to 2025 expenditures.
Revenue growth of 15% is projected for Europe over the strategic period, with an anticipated operating income margin of three to five percent.
