Canadian households may soon hear the familiar “schhhhhlorp” sound returning to their kitchens as frozen juice is making a comeback at one of the country’s major retailers.
Loblaw has announced that its renowned No Name brand is reintroducing frozen concentrated drinks to its stores nationwide, offering a variety of flavors including White Lemonade, Pink Lemonade, Limeade, Grape Punch, Fruit Punch, and Berry Punch.
In a statement to CBC News, Loblaw spokesperson Rachel Siekanowicz confirmed the upcoming product assortment, expected to hit shelves before the end of June. However, visual representations of the new beverage line are not yet available.
This relaunch follows Coca-Cola’s discontinuation of its Minute Maid frozen juice line, which occurred several months ago. The closure of Coca-Cola’s plant in Peterborough, Ont., marked the end of the only remaining producer supplying frozen juice concentrate to the Canadian market.
Previously, other frozen juice brands in Canada, such as Old South, had ceased production following Lassonde’s exit from the category due to declining demand for frozen-from-concentrate juices. With Lassonde’s departure, only Coca-Cola remained until early 2026.
Loblaw Responds to Customer Demand
Loblaw clarified that the upcoming No Name frozen juice will not be sourced from a Canadian manufacturer, as there are currently no producers of frozen juice concentrate in Canada. Siekanowicz mentioned that Loblaw began exploring alternative sources after learning of the unavailability of frozen juice from existing suppliers like Coca-Cola.
Although frozen juice concentrate has a long history dating back over 80 years, its popularity has declined over time, partly due to a decrease in overall juice consumption. Emma Balment, the Toronto-based director of market strategy and understanding at Ipsos, highlighted that only about seven percent of Canadian juice consumption comes from frozen concentrate.
Loblaw stated that pricing for the new frozen juice products will vary by store, with initial pricing expected to start around $2.25 for a 295-milliliter package under brands such as Loblaws, Real Canadian Superstore, No Frills, and Shoppers Drug Mart.
In addition to No Name, there could be another domestic option entering the market in the near future, according to industry sources. While specifics are currently unavailable, this potential development may offer relief to many consumers, particularly in Newfoundland, who use frozen juice in making the seasonal cocktail known as “slush” during the holiday season.
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